We believe business for good is good for business

You started as an entrepreneur with a vision no one else could imagine. You know the responsibility that comes with funding, but money wasn’t your primary driver. You see a bigger picture.

We believe an accountant’s role is more than just providing the numbers. It’s about understanding the business you’re in, the key drivers investors are looking for, and being available to provide timely insights, so the right decisions get made.

Our Vision

To help purpose-led B2B tech businesses make decisions that are commercially right across the business, considering people, planet and profit.

Our Founding Principles


Make an impact

We perpetuate success by balancing people, the planet and profit.

We choose to work with nice humans. People who are excited about what they do, celebrate their team’s hard work and want to make a long-term positive impact. Our clients know paying it forward ultimately comes back, and they prove there doesn’t have to be a trade-off between purpose and profit. Thrive is proud to be a certified B-corp and part of the Million Tree Pledge. It’s our mission to show SMEs there’s a strong business case for taking care of the planet – and each other.


Tech-minded humans

Technology is an enabler of outcomes.

We’re firm believers in combining the human element with technology, particularly in accounting, to produce the most impressive outcome. Embracing technology means your business will progress in terms of effectiveness, efficiency and relevance, but it must work in seamless tandem with the human aspect. Financial insight gained from technology needs to be applied with context and empathy, delivered by real people. Smart tech frees us up from the repetitive work it’s so good at, allowing us to be the creative problem-solvers and deliver the best results.



We know what you prioritise changes from day to day.

Owning a successful business should enable you to live life on your own terms – not act as a restraint. We help our clients make space for their own wellness by removing the stress and time demands of accounting. No more sacrificing health, family or free time. Our team of dependable experts oversee your finances while you focus on what’s important. We also apply this mantra within our own team; they plan their workloads smartly and we give them the space to honour the important parts of their lives. Wellbeing will always come first, both for our clients and our team.

The Thrive Philosophy

We help our clients, our families and people we may never meet to Thrive

We’re not a social enterprise, but we do believe in business being a force for good.

Every interaction our clients have with us contributes to a greater purpose, from booking a meeting to being a part of our yearly donations.


See our strides towards achieving net zero

Your team: part people, part tech

The Thrive team is a group of like-minded senior finance professionals.

Each of us has our own story of experience, in industry or in practice – from big business commercial finance teams to mid-size accounting firms.

Our efficiency as a team is part people, part tech. Think of Xero and it’s supporting network of apps as our junior team. They take care of the essential tasks so we’re able to use our expertise to give you the specialist attention a growing B2B tech business needs.

The team is led by James, a former Finance Director and Chief Operating Officer who has walked the miles in your shoes – having worked at board level as a senior leader, building and managing teams just like yours.

See how you can have the same financial insight as the tech giants, without the overheads


Follow James on LinkedIn for tips to support your business growth